In my copy, the first four chapters are covered in notes. The term has been particularly common in web development since the late 1990s. This is a great question, and there are lots of answersno two alike. To do content strategy, defined as the planning and leadership of content projects. Two years ago, there wasnt much out there about content strategy. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. In his opening keynote at an event apart in seattle, wa 2012 jeffrey zeldman talked about the need to keep content front and center in web sites and the web design process.
Both are the perfect size in terms of subject depth and coverage for topics ranging from technical to theory. Content strategy needs a name, because its activities and deliverables are often overlooked and undervalued. The classic writers handbook, this gives you the golden rule for writing and. Apart from sharing and commenting, xiaohongshu uses a recommendation algorithm to create a customized homepage based on users browsing and search history. In his opening keynote at an event apart in san francisco, ca 2011 jeffrey zeldman talked about the need to keep content front and center in web sites and the web design process. A lot depends on who you are and what sort of content strategy youre interested in. The writing is professional, engaging, and uses the right amount of humour to keep things lively. Keep an eye out for the march 8 release of erin kissanes brilliant the elements of content strategy from a book apart. Scott kubie is the former lead content strategist at brain traffic and the author of writing for designers from a book apart. So with this in mind, here are my 8 lessons for writing compelling content. The elements of content strategy brief books for people. The first four books in the already classic a book apart collection seem destined for blockbuster status if only because each is intelligently written, informative, appropriately witty, and best of all brief. You have the elements of content strategy to light your way.
And what does the content renaissance mean for you. Its like a manual you can stuff in your websites glove compartment and pull out time and time again. Of course, its clear that content strategy is more than just copy otherwise wed call it copy strategy, but in this book ginny redish gives insights into how to use other content types to best communicate with end users. Both are the perfect size for topics ranging from technical to theory. These common questions and their short answers are taken from sara wachterboettchers book content everywhere. A book apart the elements of content strategy by kristina. However, when testing content, your recruiting criteria should be even more stringent.
This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Spool ceo and founding principal, user interface engineering. Kristina halvorson, coauthor of content strategy for the web. To understand the full scope of what content strategy can doand to understand why it isnt just editing or another word for marketing, lets take a look at the professions that have laid the groundwork for our practice. An event apart minneapolis is a threeday conference with 17 sessions and an intense focus on digital design, ux, content, code, and more, giving you deep insights into where we are now and where things are going next. The elements of content strategy brief books for people who make. Both user experience and content strategy have the same goal and they could never be as strong apart. A solid content strategy is key to delivering a compelling user experience, whether its a small business website or an app with global reach. She is the author of content strategy for the web, the host of the 5by5 podcast content talks, and the f ounder of confab. A book apart, read the elements of content strategy book for free.
It also offers an explore feature based on this same data. If youre a seasoned professional or just getting started, meghans experience guides you through complex, challenging projects. This is one of those books youll find yourself quoting from weekly. Tinker, tailor, content strategist by rachel lovinger what does content strategy mastery look like. Kellogg shared tips on how to create a content strategy for both users and search engines that will drive traffic to your website. Craft a profitable content marketing strategy stepbystep. Content strategy refers to the planning, development, and management of contentwritten or in other media. A book apart the elements of content strategy by kristina halvorson. Oct 18, 2011 5 sites for content strategy and a bonus pie chart user experience, visual design, content management systems, information architecture. In particular, content strategy is not a subset of marketing.
The epic list of content strategy resources by jonathon colman. Content channel distribution strategy defines how and where content will be made available to users. A book apart publishes highly detailed and meticulously edited examinations of single topics. That said, i dont really care what you call yourself. Lisa maria marquis is an independent consultant in content driven information architecture, working to help teams understand, organize, and structure their web content for empowering user experiences. Dont let the user experience fall apart on the content page. Few people set out to produce content that bores, confuses, and irritates users, yet the web is filled with fluffy, purposeless, and annoying content. The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow.
Sometimes, users dont expect scannable content, so it may work against the credibility of a page or have other negative effects. I started active voice after leading a content strategy and ux consulting company for nearly a decade, where i saw the messy insides of all kinds of tech, product, and design teams. While the same activities and processes are common to many different content strategy environments, there is room for flexibility in delivering content strategy. The language of content strategy, by scott abel and rahel ann bailie. Kristina halvorson and melissa rach describe a model for covering the essential elements of a content strategy in their book content strategy for the web. Complete beginners guide to content strategy ux booth. Aug 14, 2018 scott kubie is the lead content strategist here at brain traffic and the author of writing for designers from a book apart. Basic principles the elements of content strategy a book apart. If you already have customers, reach out to them and schedule a phone interview. Its going to be called the elements of content strategy, and it will be published by a book apart in early 2011 if a book apart hadnt been interested in this project, it wouldnt be happening. The content strategy toolkit is a great resource for helping you to align stakeholders and take control of your content.
Content strategy for the web, kristina halvorson the industry standard primer clout. This is the stuff that truly sets one group of people apart from the rest of the population. This handson guide for all uxers explores the intersection of content strategy and ux design on a website design project. Amazingly, this second edition doesnt just keep up. We produce brief books of about 100 pagesthe perfect size in terms of subject depth and coverage for topics like html5, css3, content strategy, responsive web design, and more. Well show you how to embed content first thinking into popular ux design techniques to reveal powerful insights about the content, that lead to a better user. If you both care about other peoplecolleagues, clients, end users. Ironically, i found this primer on content strategy, the elements of content strategy by erin kissane, lacking in both content and strategy. The elements of content strategy brief books for people who. Your content strategy will be 10x more powerful if you do this.
You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of drmf im a content strategist. Jan 01, 2010 im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. Scott has focused on the content side of digital experiences since 2009, and was the first ux content strategist at wolfram research. Standards 100150 pages, available in paperback and ebook and briefs 5070 pages, available in ebook only. This is another popular strategy for authors promoting books on social media. Then you evaluated content as a way to fulfill that need. Editorial strategy defines the guidelines by which all online content is governed. Apr 23, 2017 why writing a book is the best content strategy youve never thought of. This function allows users to focus on topics they are interested in and sort out unwanted information. More than likely, youll read a section of this book, put it down, work on your content strategy, pick up the book. And leveling up through content means writing a book. The elements of content strategy brief books for people who make websites, no. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content.
User research when you cant talk to your users a list apart. Sara wachterboettcher is a coach, strategist, facilitator, and speaker dedicated to changing design and tech for good. Assessing your usercentered content strategy brain traffic. Sara is the editor in chief for a list apart magazine. Hoa loranger is vp at nielsen norman group and has worked in user. Instead, lets assume that there are a number of contentrelated disciplines that deserve their own definition, by turn. Use modified user testing techniques to evaluate whether your content meets users needs and expectations. Your content strategy reading list for 2016 oho interactive. Kristina halvorson is the ceo and founder of brain traffic a content strategy consultancy. Why content strategy and ux must work together ux planet. Content strategy articles, videos, reports, training. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. But these experiences are built so that users can consume the content within them.
Journeys, stories, maps, and more simple, practical, and memorable frameworks to ensure that the heart of marketing and content strategy our users isnt forgotten. Feb 11, 2014 10 must reads for content creation and strategy. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better. Erin kissanes book, as a primer on content strategy, will provide you with a short as an information architect, ive. Content strategy functions should be folded into information architecture like blueberries into muffin batter. Jan 17, 2011 a lot depends on who you are and what sort of content strategy youre interested in. Jun 30, 2016 what sets good content apart from the rest. Even for someone who is very interested in content. Its part of their larger strategy to become an everyday check in, providing users with content and experiences that are woven into their daytoday lives. Apr 12, 2018 dont forget to include tweet this buttons in strategic spots, so the readers can share quotes and attract other social media users towards your book.
I started active voice after leading a content strategy. I cant wait to hear your thoughts on the books that make you a great digital content creator. User experience design includes everything, content or otherwise. Arguably, a lot of what we cover in this post also covers content strategy and content marketing strategy. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management. The only ux reading list ever interactive mind medium.
Content strategy for mobile, just released from a book apart, will provide a great introduction to anyone trying to grapple with how to get all of whats on a website or in the archive of a. The list is broad and includes books that exemplify design thinking, processes, methods. In our experience, the best way to gather psychographic data is to talk directly with your ideal customer. A book apart publishes detailed, meticulously edited examinations of single topics. Karen mcgranes content strategy for mobile brilliantly describes our biggest challenges and opportunities in the wild, wild west of content. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. In this slim, musthave tome from the a book apart library, author erin kissane breaks down the ins and outs of content strategy in a remarkably clear and accessible way. What to consider when creating responsive designfriendly. Why writing a book is the best content strategy youve never. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later.
Preparing for a future where content is no longer stuck in websites, but orbits around users. We are delighted to present the third volume in the a book apart series. If youre a seasoned professional or just getting started, meghans experience guides you. These patterns are the essence of content strategy.
Mar 29, 2018 the content strategy podcast is a show for people who care about content. But if you simply follow the tips above and work with a. The elements of content strategy by erin kissane goodreads. Even though ux and content management teams can sometimes battle for the throne, the synergy of these forces can have a much better effect than their individuality. Content strategy for the web sets the stage for content strategy to be implemented for any company by helping individuals to understand what it is, why it is important, how it can be created, who is involved, how it is managed, etc. With all content moving mobile, karen mcgrane writes, the. Erin kissane author of the elements of content strategy. In fact, several books have been written on the subject and you should read them. The modern practice of content strategy arises from a number of venerable professions and takes its core principles from editorial, analytical, curatorial, marketing, and managerial work. Content migration alone is not an effective content strategy april 5, 2015 apr 5, 2015 article. This is why its easy to assume that someone else is capable of doing or getting the content. Information architecture is a subset of content strategy. A candid and energetic speaker, hes been on over eighty stages leading talks and workshops on writing, content strategy, and user. Kristina halvorson author, content strategy for the web.
Our web content isnt focused on user needs and interests. Karen mcgrane you dont get to decide which platform or device your customers use to access your content. Most of them are addressed in detail in content strategy for mobile a book apart, 2012 by web user experience expert karen mcgrane. The components of content strategy linkedin learning. Join host kristina halvorson and guests for a show dedicated to the practice and occasional art form of content strategy. She practices content driven information architecture, helping organizations to understand, organize, and structure their web content for empowering user experiences. Standards 100150 pages, available in paperback and ebook and briefs 5070. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of. Til then, make do with my book, content strategy for the. It is a recognized field in user experience design, and it also draws from. She is also the author of content everywhere, a book about creating flexible, mobileready content, and a past editorinchief of a list apart. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. User experience design includes everything, content.
She then proceeded to publish post after post about multiple facets of content strategy. Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content, particularly in ways to talk with clients about what content is, who it serves and how to best leverage it in meeting business objectives. A book apart the elements of content strategy designing the. In this slim, musthave tome from the a book apart library, author erin kissane breaks down the ins and outs of content strategy in a remarkably clear and. Content strategy is a young field, but it has evolved from professions that are anything but new. More than likely, youll read a section of this book, put it down, work on your content strategy, pick up the book, and repeat. Mar 08, 2011 in the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. Erin kissane content strategy is the webs hottest new thing. Standards 100150 pages, available in paperback and ebook and briefs 5070 pages, available in ebook and printondemand.
Interaction design, content strategy or experience strategy. From understanding the business value of content to making smarter decisions about what content to use and when, this book is a delight to read. Clout is for any professional who wants to create content that people will actually care aboutput this on your short list. Erin kissanes the elements of content strategy stands the test of time in.
She is the managing editor of a book apart, as well as a writer, speaker, workshop facilitator, and poet. In every usability study, you should always aim to test your designs with representative users. Science of influential web content, colleen jones not just. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. Listen in as they discuss hot topics in digital content and share their expert insight on making content work. My new book, the elements of content strategy, was published in march of 2011 by a book apart. Apr 04, 2016 from understanding the business value of content to making smarter decisions about what content to use and when, this book is a delight to read. Im the founder of active voice, a leadership development company on a mission to make work culture better for everyone. Moreover, what made it hard to get through even such a short book was the dry prose. While fairly popular, lift and shift is not a viable content strategy.
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